Video is predicted to account for an unprecedented 82% of all Internet traffic by 2020.
What is Video Production/Marketing?
What is Video Production / Marketing?
Video production, in the context of digital marketing, is a strategy for producing and publishing video content that is designed to communicate with your target audience. Video production, even at a small scale, can quickly become complicated, so it is important to have the end result in mind and create a plan. Your intent for the videos will dictate your approach and execution. Done correctly, videos have the ability to directly influence the value your site has to your customers and, as a result, your profits.
Why does your Site Need Video Content?
Simply put, video is a much more natural way of communicating. Video is not just more entertaining but is easier to comprehend, which is why 70% of businesses that include video content saw their conversion rate go up. Differentiating your style and story is just easier when it comes from you instead of text on a page. Deciding on including video content doesn’t require a production crew, either. Depending on the industry you serve, video content can range from professionally produced to a live event on social media.
What Kinds of Videos Should Your Site Have?
Making content conversational is one great way to make the audience feel included. Whether you have someone with an opinion showcased to share it or an expert that can field specific common questions. An interview-style video can go a long way for your audience.
Reviews and Demonstrations
How do Videos Win SEO and Influence People?
While no one knows all of the minutiae behind Google’s Search Algorithm, we do know that one of the main factors that help your content rank is engagement. Videos are built to engage an audience. Any interaction that isn’t time spent with your video will directly increase your click-through rate, which is great for ranking. The time you spend on a page also influences your ranking. Pages with video content have been shown to keep users around for around 2.5x longer than pages without.
Transcribing your video will help with relevant keywords. Gone are the days of giant pages filled with words to attract search engine results (a practice known as “keyword stuffing”). But having relevant keywords, organized in a way that people would say them and thus search them, can seriously help people find the content they need (wink, wink- that’s your content).
Videos can get you backlinks. Two of the top ten factors that influence SERP(Search Engine Page Results) are content and backlinks. Video is the content and you can put it in place to get you those backlinks from high domain authority sites like Youtube.