Social media usage is one of the most popular online activities and in 2021, 82 percent of the population in the United States had a social networking profile, representing a two percent increase from the 80 percent usage reach in the previous year.
Social Media Marketing
What is Social Media Marketing?
The Five Core Elements of Social Media Marketing
Who to Target on Social Media?
Creating a buyer persona, or a representation of your ideal customer, will help you decide what platforms you want to focus on. For example, if your target audience is people under the age of 18, you’ll want to focus your resources on TikTok and Instagram.
Planning & Posting
Consistency is the key to any successful social media marketing campaign. There are currently close to 4 billion people using social media. In order for your brand to stand out and reach potential new customers, you have to be consistently present on your social media accounts.
Planning your content ahead of time will help you keep on schedule and ensure you’re posting quality content. This also gives you the chance to brainstorm your captions, which is a great tool to boost your engagement. But, just posting content isn’t enough. You have to make sure you are publishing content your audience likes at the right time and with the right frequency.
The Benefits of Social Media Advertising
Hierarchy of Effects
Affective – liking the product/service and preference
Conative – conviction and purchase